Could a Career in Marketing Be for You?

We all grow a little weary of our work every now and again. Who can blame us? The standard nine to five can become a grind. Day in, day out of the same old routine, interacting with the same people, starting and finishing at the same time, completing all of your work in the same small office space. But just because you’re used to something doesn’t necessarily mean that it’s the best thing for you as an individual. Dull jobs may well ensure that you have steady wages to pay your rent, mortgage, or bills. But is it really fulfilling? Do you feel like you’ve really achieved something at the end of the day? Can you see direct effects of your labour? If not, it may be time to start considering a career change. But where to start? Well, for the moment, let’s take a look at a position within a rapidly developing sector: marketing.



What is Marketing?

When you decide to buy something, how do you decide which brand, model, or design to opt for? Nine times out of ten, you’ll already have a clear picture of what it is that you are looking for in your mind. How did it get there? Marketing. Marketing is the strategy used to educate the consumer market about your product or service and why they should invest their hard earned cash on it. Through this process, consumers can get a good idea of what you can offer them and why they should choose you over competitors.


Choosing a Specialism

If this sounds like the kind of role you’d thrive in, it’s time to start deciding on what kind of area you want to operate within. Wherever there’s a product or service, there’s a marketing department behind it. So there’s plenty of choices. There are medical marketing and media, food and hospitality, commercial, retail, designer… this list goes on and on. Alternatively, you can focus on the mode of marketing over the sector. You may opt to focus on print, radio, or television. However, it’s generally best to be willing to give anything a go, as this will expand your experience and scope of expertise.


Be Aware of Different Strategies

Often, you will not need an academic education to get into marketing. It’s more about combining creativity with logic and market trends. But you should have a basic knowledge of different strategies that you can employ in marketing campaigns. These can include cause marketing, close range marketing, mass marketing, targeted marketing, online marketing and much more. Check out this page which explains each type in greater detail.



Getting Your Foot in the Door

Once you’ve built on your basic knowledge, it’s time to get some practical experience. Start small, perhaps marketing for a small startup. As your portfolio expands and you grow more comfortable in the role, you can start applying for higher positions that will hopefully come with a larger paycheck in hand.


Who knows, perhaps you could be the next star in marketing!


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